Minnesotan Life
Develop a theme/narrative/concept for an existing board game that directly ties into the game’s mechanics. There should be a strong narrative and a “why” for the board game decisions and how they relate to the gameplay. Then create a consistent design system for all of the game pieces, the rule book, and the box.
Keep in mind visual identity which includes the Name of the Board Game, Logo Design, Color, Typography, Icons Patterns, Design style
The Design Process
For my process, I wanted to dive into my Minnesotan roots and show what exactly I grew up around. By doing this, making a brand identity was fairly easy. I did have a few challenges though. The biggest challenge was making the whole board game look cohesive, especially with making the cards and rule book match the board game and box.
